Rhode
Discover how Rhode built a frictionless, social-first funnel that helped the brand reach the #1 position in Earned Media Value within the skincare category.
In this analysis...
Rhode Skin’s funnel is a clear example of how a brand can turn a traditional e-commerce journey into a social-first, ultra-fluid experience without ever losing focus on conversion.
In this case study, we break down how they built:
- A deliberately mobile-first approach: from navigation to checkout, everything is designed for natural scrolling and swiping, moving away from traditional conventions to deliver an experience closer to a social app.
- A product-first narrative: the Peptide Eye Prep anchors the entire journey, creating a strong reference point and a clear thread throughout the funnel.
- An integrated editorial and social layer: reels-like videos and visual storytelling that create a seamless bridge between inspiration and purchase.
We share the same methodology we apply with our clients to uncover the levers that turn an e-commerce website into a true conversion engine. You’ll find proven mechanics and replicable frameworks you can apply directly to your own store.
