Typology
Discover the customer journey that helped Typology generate over $30M and dramatically boost its conversion rate in an ultra-competitive market.
In this analysis...
Typology has become one of Europe’s most influential skincare DNVBs, despite operating in a saturated and highly competitive market.
In this case study, we break down how they built:
- A creative customer journey powered by a guided diagnostic that directly addresses users’ problems.
- A strong educational experience that instantly differentiates them from traditional players.
- A UX rooted in human psychology to increase conversions and maximize average order value.
This breakdown follows the same methodology we apply to our client projects to uncover the exact levers that turn a simple e-commerce website into a conversion engine.
